2024-06-09 –, AlmaLinux (BallroomC)
Let’s explore how to effectively communicate the value of FOSS to non-technical audiences. Topics include dispelling misconceptions, highlighting user benefits, avoiding pitfalls, and promoting the ethos of giving back. Come learn to advocate for open source beyond technical circles.
Delve into the art of "selling" FOSS to audiences unfamiliar with its nuances. I'll be leading the discussion from the perspective on selling businesses on open source alternatives to Big Tech, and plan to branch out from there to include other audiences. Through debunking common misconceptions, we'll address doubts about quality and support, backed by compelling success stories. We'll spend time elucidating the tangible benefits of open source for non-technical users, stressing cost savings, flexibility, and security. Practical advice is offered on navigating potential pitfalls, including licensing and maintenance concerns, while highlighting the importance of selecting reputable solutions. We'll conclude by including the ethos of giving back and fostering a culture of reciprocity as a feel-good selling point. Throughout, the aim is to empower attendees to become effective advocates for open source beyond technical circles, leveraging persuasive communication and real-world examples.
I’m Brandon and I've been using Linux and open source for 25+ years: first as a hobby, then a career, now in my own business.